Got a website and not sure what to do next?
Many people are realising the potential of selling online, especially since business on the high street is becoming unpredictable. If you are looking to build a website or simply increase your site visitors, then call for a chat on 07545462100
Competitor Benchmarking
Benchmarking your site against your competitors is a great way discover gaps in your related market as well as showing how competitive a Keyphrase would be to rank for.
It is important to remember that your competitors are not necessarily your traditional offline competitors, but those who are ranking for keyphrases that you wish to target. You are competing for search engine positions rather than competing with the shop over the road who offers the same service as you.
One of the easiest ways to discover who your competitors are, is by performing a search for a keyword you want to target and see who comes up. Once you know who your competitors are, you can then begin to analyse their websites to see how they are achieving their ranking positions.
Things to look for include:
- PageRank
- Google Cache Data
- Age of the site
- How many external links
- Pages Indexed
- Links from Educational websites
- Links from Government websites
- Anchor text
You don’t always have to target the #1 spot when you first set out on your SEO quest. Any position in the top 10 can be aimed for. This enables you to pick a website in the top 10 who you believe you can compete with and dig deeper into analysing their website, onpage and offpage optimisation.
Competitor benchmarking and analysis can be a lengthy process, but well worth it when it comes to finding out which keywords to target and how to develop your website in such a way that is it pleasing to your site visitors as well as the search engines.