Ongoing SEO Costs
Unlike PPC, SEO is an ongoing process, therefore you need to be prepared to be patient.
It is a big mistake to believe you can build a website, apply SEO to your pages and leave it to the search engines to bring you traffic. It would be nice if it was that easy, but unfortunately, it isn’t.
Search engines rank websites based on hundreds of different factors. One of these factors is trust. In order to compete well in search engines you need to build up trust and authority.
Results from SEO does not happen overnight; it is an ongoing process
Things search engines take into account to determine trust and authority includes:
- Domain age
- External links age
- Theme of links from external websites
- Domain names from external links i.e. .org, .edu, .gov
- Unique content
- Frequency of new, unique content
- Frequency of new external links
Building trust and authority in search engines takes time. If you are targeting specific keyphrases relating to your product, it will take time for your site to rank, especially if the phrase is competitive.
Search engine optimisation is not only about optimising your website for the search engines, it is also about optimising your site for your visitors.
Reasons for ongoing SEO include:
- Positions don’t happen overnight, it is progressive
- Gaining link authority for building search engine trust
- Creating unique content for site development and link bait
- Using tracking technology to assess what visitors are doing on your website in order to make changes for higher ROI.
- Website tweaking for improved performance and lead generation
Search engines are improving all the time, so what works today, may not work tomorrow, so it is important to keep up to date with what is going on in the search engine world so that if big major changes do come, your site won’t be affected.
So, how much does it cost?
Generally my cost for ongoing SEO is £300 per month, however, this can vary depending on how competitive the terms are you wish to target and if you require additional time and services to be included in your plan.
Monthly ongoing SEO will include:
Link building
It is important to build up links into your website with the correct link text, as this adds link popularity to your pages which in turn increases your keyphrase positions in the search engines. This will be achieved by adding your website to webpages in your market area as well as article distribution which will increase your IBLs (Inbound links).
Traffic Analysis
Analysing your traffic data indicates what people are doing on your site when they arrive. Are your pages performing? Do your popular pages have an effective ‘Call to action’?
Traffic analysis also reveals new keywords that people are using to arrive on your site. If these keywords are effective, it is worth adding new content to your site to specifically target these phrases.
Keyphrase position reporting
We need to know how your keyphrases are performing in the major search engines. Therefore, by producing a monthly keyphrase report, we can see how well the keyphrases are moving up in the SERPs (Search engine result pages) and if we need to concentrate more on specific phrases to increase their exposure.
Adding new unique content
Adding new unique content to your website helps your overall rankings as the more content you add, the more search engines will visit your pages for changes as well as people returning to your website for new information.
New content also offers opportunities to target new keyphrases as well as increasing your site wide navigation to strengthen keyphrase popularity.
SEO Consultancy and availability
As a search engine optimiser, it is in my interest to keep on top of what the search engines are doing, therefore, if I spot any changes in the search engine algorithms, I will inform you of these changes so that if necessary, they can be applied to your website.
During the period that you use my services, I will be available for email and telephone consultancy.
