When writing content for your website it is important to keep in mind your target audience and not to over complicate what you write.

Do not assume that everyone who reads your website is going to have a degree in English. It is a common mistake that people make to over complicate what they write because they want their text to be presented in an appealing manner. You content needs to be simple as well as expressive but don’t fall into the trap of believing you have to use big sophisticated words to be taken seriously.

Personally, if I visit a website with paragraphs full of jargon terms and overly sophisticated words; I would probably leave because the content comes across as unfriendly. This does not mean I don’t understand the point the author is trying to make, it just means I am not keen on the “lets show how clever we are by using all these big words” approach (whether the author intended for me to feel like that or not).

More often than not, as long as you can write content that naturally flows in a way that is easy to read and understand, then most people will be happy to continue on the site rather than feeling they are being bombarded with long words which either are not understood or send the wrong message.

How you present content could be compared to how you present food on a plate. The way food is presented offers some insight into the person who dished up. If you have food scattered all over the plate, you would assume this person is pretty untidy, however, if the food is presented well, you would assume the person who dished up took care to ensure the food was presented well and wanted the person who ate it to enjoy the meal.

Content acts as a representation of the person who wrote it or the website that presents it. If you read content which is full of spelling mistakes and poor grammar, you would probably assume that the author or website are not well educated in the English language, this also could dissuade you from taken up a service or buying a product which the site has to offer.

On the flip side, by writing complicated content although understood by some, people could think you are trying too hard to sell a product or idea and could come across as being not very genuine.

More often than not, using big words and jargon text makes reading difficult and people loose interest quickly, therefore, always keep in mind your target audience and never complicate your content as this could result in losing a large portion or your site visitors.