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More Evidence of Social Search

If you use Gmail and make use of the new Google Buzz facility, you may be finding more content from your social circle than you anticipated.
Google Buzz is another Google application (not of their own invention I might add.. but when do Google drill something out that we haven’t seen before?) which helps you connect [...]

[ More ] February 25th, 2010 | No Comments | Posted in Search Engine Advertising, Search Engine Marketing |

Keep Your Copy Simple

When writing content for your website it is important to keep in mind your target audience and not to over complicate what you write.

Web Analytics and Interpretation

It always amazes me how many companies have a website and expect sales or enquiries from their site but have no form of tracking on their site to tell them how their website is performing on a usability basis as well as a using the data as a part of their search engine marketing strategy.

How A Blog Can Help Your Site

Around 5 years ago, if you used the term “Blog”, people would probably give you a bit of an odd look and ask you to explain.

Google Local Search Results

It has been a known factor for quite some time that when you perform a search in Google that you may find yourself presented with local results in your area along with a Google map, but how does this happen and where do the results come from?

Long Tail Search

There are many jargon terms that kick around the SEO world, but these terms are generally only understood by those in the SEO sector. One of those terms is Long Tail Search, and here is its meaning:

Guaranteed Number 1

This is the question I love to hate. The reason is because I really want to say, ‘Yes, I’ll get you to the top of the search engines’ (and in most cases I do with enough time and hard effort) but the truth is, I don’t actually have the right to say that.

[ More ] March 23rd, 2009 | 1 Comment | Posted in Search Engine Marketing |

PageRank & Anchor Text

One of Googles commonly known ranking algorithm factors is called “PageRank”.

Google explains

[ More ] March 23rd, 2009 | No Comments | Posted in Search Engine Marketing |