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How you structure a website affects both users and search engines. An important thing to keep in mind when designing a website, is that all content on your website is easily accessible from any other page within your site both by humans and search engine spiders alike.
If you have gained the readers attention and also managed to get their interest, you then stir up the desire in the reader to take action and buy the product.
Everyday, millions of people are using search engines to find information. Whenever someone performs a search, they put a keyphrase in the search engine and click on the results depending how relevant the results appear.
This is possibly one of the most common questions you will come across in any SEO forum. This is because as soon as people see a difference in the way their website ranks, they immediately assume something is wrong.
Have you ever come across websites that offer to sell you an e-book or VIP access to sections of a site which will teach you the “SECRET FORMULA” of SEO?
I recently wrote an article regarding Google manually reducing PageRank on peoples sites who buy and sell links. Well, they have gone and done it.
It has been reported that the Google Engineers are planning on manually editing a websites PageRank if they believe that the site owners have paid for links to their sites.
This is a topic I have often thought about. Does Social Networking and business advertising on Social Networking websites work?
If you use Gmail and make use of the new Google Buzz facility, you may be finding more content from your social circle than you anticipated.
Google Buzz is another Google application (not of their own invention I might add.. but when do Google drill something out that we haven’t seen before?) which helps you connect [...]
When writing content for your website it is important to keep in mind your target audience and not to over complicate what you write.
It always amazes me how many companies have a website and expect sales or enquiries from their site but have no form of tracking on their site to tell them how their website is performing on a usability basis as well as a using the data as a part of their search engine marketing strategy.
I have been working in Search Engine Marketing for 7 years and have worked freelance for almost 2 years. As well as SEM I build search engine friendly websites and create SEO friendly copy. I am strickly a white hat seo as I found black hats just don't fit.
