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I’ve been reading a fair bit just lately on marketing. Marketing is a big part of any business, online and offline.
Billions of pounds a year is spent on advertising. Companies have whole departments dedicated to marketing alone.
Businesses are marketing their products, ideas, brand, services as well as themselves.
You are surrounded by marketing everyday. [...]
If you use Gmail and make use of the new Google Buzz facility, you may be finding more content from your social circle than you anticipated.
Google Buzz is another Google application (not of their own invention I might add.. but when do Google drill something out that we haven’t seen before?) which helps you connect [...]
When writing content for your website it is important to keep in mind your target audience and not to over complicate what you write.
It always amazes me how many companies have a website and expect sales or enquiries from their site but have no form of tracking on their site to tell them how their website is performing on a usability basis as well as a using the data as a part of their search engine marketing strategy.
I have been working in Search Engine Marketing for 7 years and have worked freelance for almost 2 years. As well as SEM I build search engine friendly websites and create SEO friendly copy. I am strickly a white hat seo as I found black hats just don't fit.
